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Hospitality’s future playbook: AI, emotional loyalty and the rise of new...

At a time when technology is moving faster than the industry can keep up, the future of direct distribution and loyalty in hospitality is set for sweeping transformation. In a discussion moderated by...

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Story of RAK: Marketing for the Social Generation

“Tom Hardy, please come to RAK” In a travel world defined by five-second attention spans, DMOs can no longer afford to simply “broadcast and hope.” Speaking at Phocuswright WiT Middle East, Alka...

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From beach to boardroom: How dnata Is future-proofing travel with heart and...

In a candid conversation with Phocuswright’s Pete Comeau at WiT Phocuswright Middle East 2025, John Bevan, CEO of dnata Travel Group, reflects on leadership, legacy travel models, and the future that’s...

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From phone cards to payment cards: Visa’s Tania Platt on powering the Next...

Tania Platt didn’t start in travel. She started in telecoms, selling international phone minutes – Mother’s Day and Ramadan were peak days – just as they are now in travel. That deep understanding of...

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From hashtag to hotel room: The evolution of the social food chain

What do a Saudi influencer-turned-travel agent, a Singaporean AI virtual girl named Rae, and a hashtag with 30 billion views have in common? They are all living proof that the travel funnel is being...

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What it takes to win in social: Be a pinball wizard, storyteller, experimenter

“If you think you know your customers, think again.” That mic-drop moment came from Eason Zhang, TikTok’s Head of Strategic Apps, South-east Asia, during a spirited panel on how social media is...

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How AlUla is tackling seasonality and storytelling

Banyan Tree AlUla – the perfect backdrop for social posts.   “If you had told me a year ago that Banyan Tree and Habitas would be running 70-80% occupancy in April, I’d have laughed.” That was Melanie...

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Adrienne Enggist on how AI can enable Omotenashi for the digital age

From Ryokans to Ray Bans: Booking.com’s Adrienne Enggist on AI breaking barriers and a world without screens When Adrienne Enggist walks into a room, whether it’s a tech summit in Amsterdam or a ryokan...

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Dubai plots its course to 2033 as a next-gen destination for global citizens

Dubai is doubling down on its ambition to become one of the world’s top three cities to live, work, invest and travel in – and tourism lies at the heart of that plan. At WiT Phocuswright Middle East...

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The future is young, deep, and silver: Michael Dykes on the new demographics...

At WiT Japan & North Asia, Michael Dykes of Expedia Group laid out a compelling picture of the shifting travel landscape in Asia Pacific. In a fast-evolving region shaped by cultural pride, youth...

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Flying into the future: Willie Walsh calls for tech-first thinking at IATA AGM

In an address that oscillated between optimism and urgency, Willie Walsh, Director General of IATA, took the stage at the 81st Annual General Meeting in Delhi to rally the aviation industry behind a...

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AI, multimodality & the human heart: Amy Wei on designing for the Golden Age...

At WiT Japan & North Asia 2025, Amy Wei walked onto stage jet-lagged but charged – with fresh insights from Google I/O in California, her own AI panel at Trip’s Envision Summit in Shanghai, and...

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